For most local service businesses, $2,000 a month is the realistic floor for getting consistent leads from Google Search and Local Services Ads. Programmatic and CTV start around $2,500 a month to produce measurable lift. Below those numbers, you are not really running a campaign, you are running a test, and the data is too thin to optimize against.
Google Search and Local Services Ads can produce calls within the first week of going live. Performance Max and programmatic campaigns take two to four weeks to gather enough data for the algorithms to optimize properly. We do not chase quick wins at the expense of long-term performance, and we do not show you week-one numbers as if they predict month-three results.
No. Anyone who guarantees a specific cost per lead in paid ads is either lying or about to disappoint you. Cost per lead depends on your industry, your geography, your competition, your offer, and your landing page. We commit to optimizing toward the lowest sustainable cost per lead for your business, and we report on it every month so you can see exactly where your spend goes.
Fifteen percent of ad spend with a $350 monthly minimum, plus a one-time setup fee. That covers full management, optimization, and reporting. You pay the ad platforms directly. Full pricing is on our pricing page.
You do. Google Ads, Meta Ads Manager, the programmatic DSP, all in your name. We have manager-level access to do the work. If you ever leave us, you keep every account, every conversion history, and every audience we built. We do not hold ad accounts hostage.
You can. We do not recommend it for most local businesses, because the time required to learn the platforms, write effective copy, manage the bids, and analyze the data adds up to a part-time job. If you have someone in-house who already knows what they are doing, great. If you are figuring it out as you go, you will spend more on the learning curve than you would have on professional management.
Yes, as part of our programmatic and CTV campaigns. Geofencing puts your ad in front of phones that entered specific physical locations, competitors, event venues, neighborhoods you want to target, and continues serving those people for up to thirty days afterward. It is one of the few hyperlocal targeting tools that actually works, and it pairs well with CTV and display.
